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2024 has been a year of must-have , and we’re rounding up the most popular products couldn’t stop to their carts.
Whether it’s a , a cozy , or a , these items have been dominating the shopping scene. And yes, some are even , making them even more irresistible.
It’s not just about what’s popular—it’s about what works, what’s worth the hype, and what’s making a real impact in people’s lives.
If you’re ready to shop smarter and maybe even add a few new faves to your list, here are the that have been stealing the spotlight this year.
If you’re short on time, here are the top four best-selling products E! shoppers couldn’t get enough of in 2024.
Kyle Richards E!, “I have one key . I can do my whole face with just that palette. Every single one of my friends has asked me about this palette, bought it, and ends up loving it. There’s one in my car in the glove box. I just have to have it at my fingertips just in case.”
Madison LeCroy , “It is waterproof. You can jump in a lake and your contour, powder, and . If you want , this is your go-to.”
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These shorts are designed for both comfort and style, perfect for lounging or hitting the yoga mat. With a loose fit and drawstring waist, they offer a .
“They’re very cute and comfortable— so comfortable that I , “Kyle Richards .
“My go-to collagen routine is adding in my morning cup of coffee or smoothie,” Jennifer Aniston E! News. “So easy to use.”
“I love this. It smells like when you walk into a ,” Paige DeSorbo .
Madison LeCroy , “If you just use this, it will do the same thing that a will do without chemically changing your hair.”
Kyle Richards , “I’ve been using theBalm Hot Mama! Blush for so many years. It is just .”
“I can . This is amazing. I go to a really amazing lymphatic drainage place here in New York City. They use this on me for a lymphatic massage. When I do my massages, I look like I’ve actually worked out. I saw what they were using and I ordered one off Amazon,” Brynn Whitfield
If you dread detangling your hair, you need the in your life. This brush glides through tangles with easy without those “ouch” moments
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“I like to spray in my hair and put on my sun hat. This is a great detangler. I like the size for traveling,” Kyle Richards shared in .
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Winter can be tough on my skin, especially the hands. As someone with eczema, this cream is a . Trust me, once you start using it, you’ll never go back.
Paige DeSorbo , “If you have not tried , do yourself a favor and put it in your cart right now. Even if you think you don’t need it, try it. This is for the nose. If you have blackhead or any pimples a little bit under the skin, it totally sucks them out.”
Hydrate and repair your skin with this nourishing essence, packed with snail mucin to .
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Paige DeSrobo , “This was my savior when I was on vacation. I packed this and . I went through an entire jar of it. It’s so amazing.”
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Kyle Richards , “Everybody I know uses and loves this. You can put your makeup on top of it. This is best product.”
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Nope, that’s not a typo. This really is just $4.99. You will want one in every shade. There are 31, by the way. The formula is buttery-soft, long-lasting, and it stays put even when I’m eating or sweating.
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Swipe on this gloss for a and a touch of shimmer that turns heads.
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This miraculous product combines the look of a lip gloss and the , which makes my dreams come true.
Blend your make with ease with these super-soft brushes that will getting ready.
Melissa Gorga , “You need to get these . Put lotion on your feet and slip in your little moisture socks. Check them out because they work. You definitely need the moisture socks.”
Lisa Rinna , “I love eye patches. I think they’re really fabulous. I .”
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Bring your nails back to life with this growth that gives results in just 3 days, according to the brand.
These advanced effectively remove years of tough stains, revealing a whiter, brighter smile in just days.
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Paige DeSorbo , “I love those little Clean Skin Club cotton towels. I don’t subscribe to anything, but that product. I have it delivered every three months. That’s the .”
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My For You feed on TikTok is full of people raving about the . Shoppers love it because it’s incredibly hydrating, long-lasting, and beautifully pigmented.
” lip gloss is a dupe. It’s kind of like a Dior. I like the color. It’s kind of minty too,” Madison LeCroy .
Simplify your makeup routine with these , available in shimmer, matte, and metallic finishes across 53 shades.
Paige Desorbo , “I love . I had so many mascaras. I got rid of a lot of them. I kept this one.”
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Paige DeSorbo , “I’ve had since high school. It’s my favorite set powder. You can buy all your expensive Laura Mercier, Bobbi Brown, it’s not gonna be like this one. This is the best pressed powder. It comes with a mirror. Throw that in your bag.”
“I love love the . So so so so good,” Kyle Richards said in .
Ashley Graham that uses this “morning, noon, and night.” She elaborated, “It keeps me nice and tanned and glowing. It smells like f–king vacation. Who doesn’t want to smell like a vacation all day and all night?”
OG Luann de Lesseps , ” is the best product for lashes and brows. It keeps my brows and eyelashes looking thicker and healthier. One of my faves!”
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This helps work in shampoo, reduces dandruff, and stimulates hair growth. It has been recommended by , , and
This gentle yet effective formula , removing impurities and excess sebum without stripping the skin’s natural oils.
Kyle Richards , “People will sometimes ask me if I . It is so good. This is my favorite mascara. I don’t think there’s any better.
Achieve a luminous, healthy-looking complexion with this that effortlessly elevates your natural radiance.
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Fix those stubborn cuticles in . Simply apply, wait a few seconds, and gently push back for salon-worthy results at home. This fast-acting formula makes cuticle removal a breeze, saving you time and effort in your nail care routine.
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“This includes 8 . When you’re showering you can smell that and feel like you’re in a spa. They’re really pretty too. It makes the whole bathroom smell good,” Kyle Richards .
“These . I love what this does for me. It makes me feel like I have a good jawline. I say it works,” Madison LeCroy .
These are the perfect . They’re next-level comfortable and supremely flattering with lots of stretch.
This shirt is the epitome of . Featuring a classic crewneck design and a range of chic colors, it’s perfect for layering or wearing solo.
Kyle Richards , “Look how pretty these bracelets are. They are and they feel really good. So beautiful. I absolutely love these. I cannot take how pretty these are.”
This sweatshirt blends loungewear and streetwear with a cozy zip-up funnel neck or an open collar for added flair, crafted from premium fabric for a sleek, high-quality look.
This bundle of six pairs of earrings offers .
“This is a classic . I feel like the black leggings are just the most flattering and the most forgiving,” Kyle Richards shared in her roundup of .
Elevate your workout with these , featuring a flattering fit, breathable mesh liner, quick-dry fabric, and secure zipper pockets for comfort and performance.
With its longer length and flattering fit, this for yoga, errands, or casual layering.
Kyle Richards , “These are . I love the cut on them and they hold everything in. Great, great fabric.”
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This sleek and stylish accessory combines functionality with fashion. With multiple compartments, it and easily accessible while on the go.
Amp up your accessory game with these , which come in several colors.
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These slides’ cushioned soles and a non-slip design provide support and stability. The lightweight construction ensures , while the sleek and versatile design pairs effortlessly with any outfit.
These keep your hair in place while adding a touch of glamour to any outfit.
These high-waisted harem pants are with their elastic waist. I love them so much for the pockets too. Made from a lightweight fabric, they’re perfect for lounging or going out.
This loose t-shirt is a , perfect for cozy days with sweatpants or dressed up with trousers for a casual, put-together look. You’ll want it in every color.
This versatile cleaning gel easily , and more, keeping hard-to-reach spots clean without risking water damage.
These tablets . They remove stains, odor, and limescale. Just put one of these pods in an empty dishwasher and run a normal cycle.
A deal is too tough to resist. These are aromatic, but not overwhelming with scent. They are so classic and Amazon has lots of options.
Olivia Culpo , “Here’s an . When I go through Amazon, I discover a lot. This is definitely something that I discovered because I never thought ‘Oh, I need an electric can opener.’ I’m just not really that kind of a girl, but then I saw the reviews and the videos that were kind of mesmerizing. I thought to myself, ‘You know what, I actually do need this.’ Maybe you will feel the same way.”
If you want to save time chopping vegetables, this with attachments for dicing, slicing, spiraling, and more, all in one easy-to-clean design.
If you get annoyed by rugs that won’t stay in place or keep flipping up, you need these . They’re sticky on both sides and they’re easy to remove if you choose to redecorate.
No, this isn’t the most luxurious purchase, but I’m all about outlet access. If don’t have it, I use a and I bring one anywhere I travel.
Olivia Culpo , “This is a set of five — another Amazon beloved item. They look very expensive. I feel like gallery walls add so much to room. They’re amazing quality. You would never know these were from Amazon.
Maximize shower space with this sleek, , featuring strong adhesive hooks for secure and stylish storage of your bath essentials.
This quickly smooths clothes, linens, curtains, and more without the mess of an ironing board. Lightweight and portable, it’s perfect for travel and delivers fast, hassle-free results.
A removes pills and fuzz without damaging clothes, perfect for sweaters, hoodies, bedding, and furniture. It’s satisfying to see the pilled fabric come off, like using a pore strip for laundry.
“They are so cute. The clear ones are so cute. These are very inexpensive, but they ,” Porsha Williams .
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“I love the . The whole room is smelling like lemons right now and it’s because of these. They smell so good,” Kandi Burruss .
Kandi Burruss , “This comes with four in a pack. This is really cool. I love this one. .”
Upgrade your kitchen with this , featuring an ergonomic handle for effortless squeezing— a must-have for any cooking enthusiast.
“You can on that white tray,” Kandi Burruss .
Kyle Richards , “You could put a hat on here. We are trying to organize my closet. These are .”
“These type of things always make me . When you go to the beach, everything is wicker,” Kandi Burruss .
Boost your home network with this , eliminating dead zones and improving signal strength for seamless connectivity. Easy to set up and compatible with most routers, it enhances your internet experience.
If you want more Amazon Prime inspiration, check out the .
An costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership’s extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
Source: www.eonline.com