As an E! Shopping Editor, I make tons of Amazon orders. While everyone talks about the viral products, these underrated game-changers I tried this year are the hidden gems that deserve more attention.
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As an E! Shopping Editor, I’m always making Amazon orders—keeping up with the latest trends and viral products, of course. But what really excites me are the hidden gems that fly under the radar. While it’s fun to try the items everyone’s talking about, I also love experimenting with products that don’t have the same hype (yet). These are the finds that often don’t make it onto your radar, but really deserve some love.
Sometimes, my Amazon finds end up being total hits, and other times, not so much. But after 224 Amazon orders this year, I’ve discovered a few gems that I just have to share. From beauty products that leave your skin glowing to fashion pieces that elevate your everyday look, and home finds that make life a little easier, these underrated products are worth your attention.
Here are my top picks that you’ll want to add to your Amazon cart for an amazing 2025!
Get the perfect slick ponytail and bun with this 100% boar bristle brush—after trying many, this is the one I swear by.
Apply your clay masks quicker and easier with this brush, keeping your hands clean and your nails mask-free.
Boost your hair’s shine and revive its vibrancy effortlessly with this color-reviving gloss. Not sure what shade to get? Opt for the clear.
Treat your hair to the nourishing power of this leave-in conditioner, leaving it soft, manageable, and delicately scented with floral goodness.
I love how easy this root touch-up kit is to use, how long the color lasts, and that it doesn’t damage my hair like other brands I’ve tried, which caused hair loss.
I find this solid soap makeup brush cleaner works way better than liquid cleaners, as it doesn’t waste any product and leaves my brushes spotless.
Simplify your makeup routine with this sharpener, featuring two sizes for all your lip liners, eyeliners, and eye pencils—offering top-notch quality at an unbeatable price.
Speed up your routine with this small fan—it’s perfect for drying makeup and skincare quickly, so you never have to wait around while getting ready.
This body wash is a must after self-tanning or a spray tan—it nourishes your color, keeps skin soft, and won’t strip away your gorgeous bronze.
Keep your tan glowing longer with this color-extending lotion that nourishes and prolongs your bronze without fading or streaking.
Revive dry, cracked heels with this restoring balm that deeply moisturizes and smooths, leaving your feet feeling soft and refreshed.
Remove your makeup effortlessly with just this cloth—no soap needed, thanks to its silver-infused fibers that gently cleanse and refresh your skin.
Snag this oversized shirt that’s effortlessly cool, super flattering, and comes in a ton of colors to match any mood.
This set of three belts—black, brown, and beige—has you covered with all the wardrobe essentials you need to complete any look.
Step into warmth with these waterproof snow boots—plush on the inside and a total steal for staying cozy all winter long.
Stock up on these super comfy, affordable sweatpants that are a true staple—I’ve got every color, and you definitely need them too.
These big oval earrings look way more expensive than they are, adding a touch of luxury to any outfit without breaking the bank.
Pamper your feet with these bubble slides that massage with every step, giving you comfort and relaxation all day long.
This pink Paris Hilton over-sink colander expands to fit your sink, making meal prep quicker, easier, and way more convenient.
Keep your sunglasses organized and your counter clutter-free with this sleek acrylic holder that’s as functional as it is cute.
These drawer divider organizers make it effortless to keep your clothes and accessories neatly sorted and easy to find.
Streamline your errands with this foldable, 50-pound-capacity tote that’s perfect for groceries, packages, and making every trip as efficient as possible.
These Paris Hilton silicone oven mitts featuring her iconic “That’s Hot” catchphrase are the perfect mix of practical and playful irony for your kitchen.
Transform your space with these easy-to-assemble standing shelves that add a minimalist touch to a white wall or fit perfectly in a closet gap for extra storage.
If you want more Amazon Prime inspiration, check out the E! Insider Shop Amazon Storefront.
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Still shopping? Here are the best celebrity beauty hacks I learned this year.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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