The firm says its part of its reorientation towards “free expression” – a move that saw it ditch fact checkers on Tuesday.

The change will be introduced in the US this week before being expanded globally next week.

Users will not be able to turn off unsolicited political posts but can choose between three settings – less, standard or more.

The head of the two platforms Adam Mosseri – who had previously said he was opposed to news and political content – says users have “asked to be shown more” of such posts.

But Drew Benvie, chief executive of social media consultancy Battenhall, questioned whether that was accurate, saying the real motivation was the “changing political winds” in the US, where Donald Trump will shortly return to the White House.

He predicted it could drive people towards rivals such as Bluesky, but said she also worried about the impact on those who stayed on Meta platforms.

This week’s changes “will open up the potential for vast amounts of disinformation to spread at speed across a user base of over 2 billion,” he warned.

“Any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them,” he .

But in a fresh post on the platform he has now explained why that stance was being abandoned, saying it had “proven impractical to draw a red line around what is and is not political content” – and users have asked to be shown more, not less, of it.

Mr Mosseri said Instagram – which Meta acquired for $1bn in 2012 – was founded upon the values of creativity and “giving anybody a voice”.

“My hope is that this focus on free speech is going to help us do even a bit better along that path,” he said in an Instagram video.

There has been considerable criticism of the changes Meta has already announced, with concerns expressed about the impact on minority groups.

On Instagram – where Mr Mosseri said accounts focused on politics now “don’t have to worry about becoming non-recommendable” to other users – some users praised the move as “a good step towards the freedom on the platform”.

Many have also, however, expressed concern about the effect that increasing content recommendations about social issues and politics could have on amplifying misinformation and hate speech.

Source: www.bbc.com