Snatch unbeatable deals on must-have TikTok beauty favorites even Gen Z would approve of from Laneige, Urban Decay, and Paula’s Choice up to 60% off.
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PSA: Amazon’s Big Spring Sale is officially on from March 25 to March 31, and if your TikTok feed is any indication, you don’t want to miss these beauty steals! The Internet Famous Beauty section of Amazon is packed with those viral must-haves that even a Zoomer would approve of, and trust us, your cart is going to love you.
Laneige’s iconic Lip Glowy Balm, Amika’s best-selling hair products, and COSRX’s cult-favorite Snail Mucin Power Repairing Essence are all included at prices that make you wonder: “Why didn’t I buy these sooner?” These Gen Z-approved gems are flying off the shelves, so jump on these deals before they vanish. Your beauty stash (and the Gen Z kid in your life) will thank you.
My lips stay in a perpetual state of “help,” but this hydrating Lip Glowy Balm—loaded with murumuru and shea butter—keeps them soft, smooth, and drenched in moisture all day, with just a kiss of color.
This cult-favorite French brand stole our editors’ hearts (and the internet’s) with its no-nonsense cleansing power. Even better? Its luxe oil-to-milk cleansing oil is on sale—melting away makeup and impurities while omega 3-6 works its magic to nourish and calm sensitive skin.
This ultra-hydrating hair mask rarely goes on sale, so now’s your chance! Just apply to wet hair, wait five minutes, and let it work its magic—leaving your strands stronger, silkier, and way easier to manage. Grab it for $38 while you can.
Keep your makeup locked in place for up to 16 hours with Urban Decay’s All Nighter Setting Spray—because smudging, fading, and melting are so not the vibe. This waterproof, weightless mist keeps your look fresh and flawless, no matter where the night takes you.
This viral nail concealer is the ultimate rich-girl manicure hack—foolproof, fast-drying, and effortlessly sheer. Right now, you can snag it for just $17, so consider your nails officially upgraded.
For a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using magical retinol. It’s no wonder you’ll find it in every “Pack With Me” TikTok video.
Not only is this brush set adorably pink, it also comes with every tool you need for applying, blending, and shading products. At less than $10, it’s a major steal.
With over 148.6K five-star ratings, shoppers love the coverage, functionality, and ease of application of this affordable drugstore concealer. Trust me, it never fails (it’s been a staple since my middle school days).
You can always count on Amika to deliver the best results in their shampoo line. Just apply a palm-size amount to your hair, and coat from the root to tip for peak moisturizing results.
For a mask that’s known by TikTokers to penetrate deeper layers of skin with its moisturizing effects, opt for the BIODANCE Bio-Collagen deep mask. It helps with pore tightening and firming and helps strengthen the skin’s barrier as well.
This global best-seller is known to noticeably unclog and clear pore congestion and improve rough, bumpy skin texture with consistent use. It’s also E! editor-approved.
Looking for an eyeliner that’ll last you for months after daily wear? Opt for this trusty Stila option. It’s waterproof and comes in a variety of colors to choose from.
Over 19K five-star reviewers love how this tinted sunscreen from La Roche-Posay has a smooth non-sticky texture and doesn’t leave a white cast after application.
If a Dyson is slightly out of your budget, this Revlon One Step volumizer delivers the same bouncy hair results beloved by 402.9K five-star reviewers.
Unless you’ve been living under a rock, you’ve seen BeautyTok girlies rock this puffy headband and wristband set in all their “Get Ready With Me” videos. Now you can have one for yourself at the low price of $7.98 this Big Spring Sale.
Made with 100% hydrocolloid, these Starface pimple patches are fun and shrink any spots you have.
TikTok users couldn’t stop raving over this TYMO straightening brush thanks to its ability to deliver super straight hairstyle and a blowout look with a single pass.
When in doubt, always go for these trusty Mighty Patches. With over 148.9K five-star ratings, shoppers love how they don’t irritate skin and significantly reduce healing time for blemishes.
The Snail Mucin beauty trend is still very much alive and beloved by many skincare enthusiasts, so this is the perfect time to stock up on more of this viral COSRX repairing essence while it’s on sale for less than $16.
This nifty tool is an easy way to remove peach fuzz and hair from lips, chin, neck, and cheeks, and is currently on sale for less than $16.
When it came to improving the appearance of my scars and stretch marks, TikTok came through by recommending this Bio-Oil skincare body oil. It’s dermatologist-recommended and features a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.
This viral shampoo and conditioner set is made from hydrating natural ingredients such as Keratin, Coconut Oil, Shea Butter, and Vitamin E that’ll leave your hair feeling healthy and replenished.
Once you have your shampoo and conditioner set, massage it in with the help of this scalp massager to ease itchiness and soothe scalp stress. Choose your favorite color and snag it for less than $7.
For instant sexy, super-sized bombshell volume, you can never go wrong with Color Wow products like this volumizer. Over 9.9K reviewers love it, and it’s on sale right now for less than $19.
Enriched with 100% plant extracts, this Clarins face oil is known to restore radiance and vitality to dehydrated, dull skin and works perfectly alongside a dermaplaning treatment.
With a simple swipe of this award-winning lash enhancing serum on a consistent basis (we recommend a three-month period), you’ll have longer and thicker lashes in no time. It’s full of vitamins peptides and amino acids and is beloved by shoppers and TikTok users.
Want to shop the best Amazon Big Spring Sale deals? Then check out our editor’s picks.
The second annual Amazon Big Spring Sale runs from March 25 to March 31, 2025. Shoppers can score big discounts on beauty products, spring fashion, electronics, home essentials, and more.
Shop exclusive deals on seasonal items like spring fashion, outdoor furniture, cleaning and organization products, and Amazon devices. Plus, enjoy limited-time lightning deals and daily discounts throughout the sale.
Get a head start on savings with curated deals from E! Insider Shop throughout the event. New offers drop daily, and you can also browse top deals directly on Amazon’s homepage.
No, anyone can shop the Amazon Big Spring Sale. However, Amazon Prime members get special access to exclusive deals and early-bird savings. If you’re not a Prime member yet, join today to start enjoying fast, free shipping and exclusive discounts during the sale and beyond.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
Source: www.eonline.com