The Labubu is the hottest toy of 2025, and the net worth of Wang Ning—the founder of the company Pop Mart, which distributes the toy—is proof.

Labubu is securing the bag—in more ways than one.

As sales of the toy continue to skyrocket, Mart’s Wang Ning is cashing in on a staggering, 10-digit profit.

Ning—who is the founder, chairman and CEO of Pop Mart International Group, the company behind Labubu—has a jaw-dropping net worth estimated to be $22.1 billion, according to Forbes. And that number has only increased in the last year, with Ning’s net worth estimated to be $1.8 billion at the end of 2024.

And then came Blackpink’s Lisa, who revealed that the nine-toothed, furry monsters were her “secret obsession.”

“If I fly to New York, I go to Miami, I try to find Pop Mart there,” she said a 2024 video interview with Vanity Fair, “Paris, everywhere. Kind of like finding treasure.”

Cue Labubu mania with celebrities like Rihanna, Madonna, Kim Kardashian, Dua Lipa and even David Beckham  leaning into the obsession.

That, and the appeal of the “Blind Box” packaging, which keeps the Labubu’s identity a secret until unboxed.

“Blind boxes typically come in series that shows a collection,” the company’s website notes, “some figurines are rarer to find than others, these are referred to as ‘secret,’ ‘hidden’ or ‘chase’ figures.”

And Ning isn’t the only reaping the benefits of success. As head of licensing for Pop Mart in North America Emily Brough revealed earlier this year, the Labubu generated more than $419 million in revenue in 2024, a 726 percent increase from the year before.

“The passion and demand we have seen for Labubu over the last few months, and most recently with the Into Energy release, has surpassed our expectations!” Brough wrote in an email to NBC News in April. “It’s been wonderful to see the impact our mischievous and lovable Labubu is having globally.”

And while Labubu is making bank, so are some of your favorite creators. See how their paychecks compare below…

Miriam Ezagui

Sophie Rain

JoJo Siwa 

The Dance Moms alum revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.

Chris Olsen

The TikToker revealed he has a net worth of over seven figures.

“You guys can keep calling me annoying,” he quipped in a July 2024 video. “Being annoying has made me a millionaire.”

Jeffree Star

The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.

“I’ll make bacon in the morning and make $50,000,” Jeffree told the Cancelled podcast in November 2024. “There’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”

Other times, he’s making bank by offering discounts on his own branded makeup products.

“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”

Lily Phillips

The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a “good amount” off of creating NSFW content on the subscription-based platform.

As for a ballpark figure, she said, “Oh, we’re in the millions.”

Markell Washington

Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat’s mid-roll program.

Deepti Vempati and Natalie Lee

After appearing on Netflix’s dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.

Julia

The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.

King Caitlin ASMR

Makayla Samountry

The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.

Morgan Presley

As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.

Gigi Robinson

The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.

Ben Brainard

Kamillah Rae

The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.

Source: www.eonline.com